Lovemarks

            It was very interesting learning about the emotional devotion some people have to certain brands. And how companies create this devotion on purpose to help there product sell and have almost cult following of there product. Some companies are very successful at creating this, one particular that comes to mind is the company Apple. While some companies are quite successful most are not successful at creating a following, a good example of this was the airline company Song airlines which tried so hard to create a brand devotion and failed miserably finally merging with Delta Airlines in 2006 http://www.justplanes.com/AirlineHist.html.
           After watching this video I began to thing what is a brand that I have this type of devotion to. The brand that not only I have this type of devotion to but my whole family is the truck company Ford. Ford does a really good job with there commercials to get people to have a emotional attachment to there product. This is achieved by advertising what makes there truck better than the rest. Also it seems they are always trying to improve there product and it shows In there commercial when they are showing off there new product. A cool thing they do in there commercial is show off the truck and what it can do. Here is a commercial that is by ford a few years back that was telling people how tough there truck really is http://www.youtube.com/watch?v=dhEkVakVWFE A few examples is when they tow a ridiculous amount of weight, or when they drop a huge weight into the back of there truck. We have always owned Ford vehicles as long as I can remember. And when I bought my first truck it was a Ford.
            I think I have a devotion to the company because my parents did and also because we have always had good luck with the Ford product. I seem to be really hard on my vehicles and the ford brand has always been good to me, same with my family. I think that the values of the company is Build Ford Tough and since we are pretty tough on our vehicles it makes since that we would buy the Ford product because of its toughness and durability. The Ford company fulfills the needs of me because of they are always trying to improve there product wither it be able to tow more, withstand more of a beating, or increase the gas mileage without there being a loss of power. And also they fulfill my needs by being the best truck to tow things because of how well it handles under large loads.